This is a old post, but people still ask about labels all the time, so I thought I'd repost it.
So many labels, what do they all mean?
There
are way more labels out there in food-world than I could possibly hope
to go over, but I can at least hit some of the big ones. The big thing
to understand is the basic concept of what labels actually mean, and
what they don't.
Before
you get completely overwhelmed by the vast array of tiny designs that
can appear on foods, first understand this: descriptive words that are
not an actual label are part of a marketing campaign. They are not well mediated or well substantiated. For example: "made with whole
grains" or "supports your child's immunity" don't really mean much.
There may be some whole grains in the product, or it may contain some
amount of vitamin C, but the implication they are trying to give
probably doesn't align with reality. Bear in mind, they haven't actually tested whether or not eating their crappy processed food improves health. They know that a particular nutrient is associated with health, so they pumped some of that one nutrient into an otherwise completely terrible "food" and are now using it to make a health claim. DO NOT BE FOOLED BY MARKETING PLOYS.
An
actual label, on the other hand, must be obtained through a certification process.
Whichever certifying board is responsible for each label will have
their own rules that must be met. When a food or product has been
validated, it will be able to display that label on its packaging (or
as a sticker), thus informing you, the consumer, that the certifying
body guarantees that the product meets their standards.
And
one more point before we get into some specfic labels, the following are words
that are not verified and therefore can pretty much be claimed by
anything that isn't an obvious lie: Natural and Sustainable. Sorry
folks, neither one of those words is truly regulated. With that said,
lots of products that claim to use sustainable practices actually do, so
do your own research with those. As for natural, companies seem to
love that word a little too much for my comfort. Get to know your
companies!
Also, animal related terms to know:
Cage free: There
really isn't third party regulation. The implication is that the birds
are not in cages, but usually they are kept in extremely overcrowded,
dark warehouses.
Free Roaming/Free Range: Defined for poultry meat
only. The USDA regulates that they must have access to the outdoors.
Of course, whether or not they actually go outdoors, and how much time
or space they have is unregulated. For laying hens (eggs) the term free range
is not regulated.
Pastured: No legal definition or verification. The implication is the animals were raised on pasture, but the claim is unverified.
Grass Fed: There
are multiple definitions. Note that the USDA grassfed logo allows
cattle to be confined on feedlots with cut grass shipped in on trucks.
The American Grassfed Association logo verifies that the animals were
raised on pasture, without confinement, antibiotics or added hormones.
Humane: It implies the use of humane practices, but it is completely unregulated.
Now, onto some Common Labels:
Referring
to Non-Genetically Modified Organisms (common ones being corn, soy,
canola, beet sugar). Products must be deemed compliant with the Non-GMO
Project Standard. They require testing of all ingredients that are
being grown commercially in GMO form. They have an Action Threshold of
0.9%, which is the same as laws in the European Union.
Gluten
is a protein found in wheat and many other grains that some people have
an allergy or sensitivity to. The Gluten-Free Certification
Organization is an independent service that conducts field inspections
to verify that products are truly gluten-free.
The
Fair Trade certification is designed and audited to ensure equitable
trade practices at every level of the supply chain. To earn a license
from Fair Trade USA in order to use the Fair Trade Certified™ label on
their products, companies must buy from certified farms and
organizations, pay Fair Trade prices and premiums and submit to supply
chain audits.
This is the major one so here's the story:
According to the USDA: Organic
is a labeling term that indicates that the food or other agricultural
product has been produced through approved methods. These methods
integrate cultural, biological, and mechanical practices that foster
cycling of resources, promote ecological balance, and conserve
biodiversity. Synthetic fertilizers, sewage sludge, irradiation, and
genetic engineering may not be used.
Crop
Farms:
(They must have 3
years with no application of prohibited materials before being declared Organic)
• Implementation of an Organic System Plan, with proactive
fertility systems; conservation measures; environmentally sound manure, weed,
disease, and pest management practices; and soil building crop rotation system
• Use of natural inputs and/or approved synthetic substances
on the National List
• No use of prohibited substances while certified
• No use of genetically engineered organisms (GMOs)
• No
sewage sludge or irradiation
• Use of organic seeds, when commercially available
• Use of organic seedlings for annual crops
• Restrictions on use of raw manure and compost
• Maintenance of buffer zones, depending on risk of
contamination
• No residues of prohibited substances exceeding 5% of the EPA
tolerance
For
livestock operations:
• Implementation of an Organic Livestock Plan
• Mandatory outdoor access, when seasonally appropriate
• Access to pasture for ruminants
• No antibiotics, growth hormones, slaughter byproducts, or
GMOs
• 100% organic feed and approved feed supplements
• Sound animal husbandry and preventative health care
• Organic management from last third of gestation or 2nd
day
after hatching
• No rotating animals between organic and non-organic
management
Single Ingredients
On
foods like fruits and vegetables, look for a small sticker version of
the USDA Organic label or check the signage in your produce section for
this seal. The
word "organic" and the seal may also appear on packages of meat,
cartons of milk or eggs, cheese, and other single-ingredient foods.
Multi-Ingredient Foods
Foods
such as beverages, snacks, and other processed foods use the following
classification system to indicate their use of organic ingredients.
100% Organic: Foods bearing this label are made with 100% organic ingredients and may display the USDA Organic seal.
Organic: These
products contain at least 95–99% organic ingredients (by weight). The
remaining ingredients are not available organically but have been
approved by the National Organic Program. These products may display the
USDA Organic seal.
Made With Organic Ingredients: Food
packaging that reads “Made With Organic Ingredients” must contain
70–94% organic ingredients. These products will not bear the USDA
Organic seal; instead, they may list up to three ingredients on the
front of the packaging.
Other: Products
with less than 70% organic ingredients may only list organic
ingredients on the information panel of the packaging. These products
will not bear the USDA Organic seal.
Of
course, here is the ultimate tip for avoiding getting overwhelmed by
packaging: buy very few things that actually have packaging. I get that
some whole foods come in packaging: bread, eggs, spices,
grains etc. But generally those packages are mostly transparent and
therefore not quite as overwhelming as, say, a cereal box. Boxed,
processed foods are a marketing division's dream. The entire point of
processed foods is to purchase large quantities of cheap commodity
ingredients, process them in various ways, and then charge a huge markup
for "added value." How do they inform you of just how much "value"
they've added? By plastering claims and cute cartoons all over the
packaging. These are marketing devices. The claims they make are
typically unsubstantiated and unregulated. For the real story, read the
ingredients list. Those are really the only words that matter. But
again, if you are buying, say, a squash, there isn't any packaging to be
found. Between a box and a squash: go with the squash.
Yes, to further complicate things, if you are rockin' and simply want to decide between various good things: do you buy organic or local or fair trade? I say ideally buy as much organically grown food as possible. Hopefully, it will be labeled, but if you know your farmer and he isn't certified but adheres to organic practices, buy it. Aim for local and in season as much as possible. (I love buying local, it's the easiest way to know your farmer. But if that farmer sprays lots of pesticides and plants gmo crops- no way! That means he's selling contaminated food AND contaminating my water supply!) For imports from countries with poor working conditions, buy fair trade. But to be fair, as long as you are deciding between organic versus local produce instead of Lucky Charms versus Fruit Loops, you deserve a massive shout out because you are awesome and I'll call it a WIN either way!